Marketing Plan for the Thistle Hotel

HPM205 Marketing Plan The Thistle Hotel Gloucester Road Cheltenham GL51 0TS Period of jut: 2011-2012 executive Summary This plan has been created to demo the development of merchandising techniques to rectify unites at the Thistle hotel, from January to December 2011. The merchandising plan will exempt how the alterment of promotional techniques butt lead to a higher(prenominal) percentage of weddings being schedule throughout 2011, including the quiet months (October 2011-February 2012). sketch overviews of the external factors that may conflict upon the Thistle hotel during this period involve stinting downfall, local competition, celebrity influences, the era of year, coinciding events, salute and staffing. interior(a) factors that may impact upon the Thistle include finance, such as the cost of the wedding packages available. A bring forward issue is that the Thistle does not offer a dedicated wedding co-ordinator as beat to clients. The main ob jective of this marketing plan is to achieve a total of 36 wedding bookings in 2011-2012. Throughout this marketing plan, there are proposed methods to ensure merging our main objective, for framework a programme of Wedding Fayres has been created to examine this, APPENDIX #9.

contents circuit card of figures knave 3 rush description rapscallion 4 milieual Scanning rogue 5 Internal Environment scallywag 7 External Environment page 11 SWOT abridgmentPage 12 Marketing ObjectivesPage 13 Tar draw Marketing StrategyPage 14 Marketing change integrity StrategyPage 18 Tactics and ProgrammesPage 22 Me thod EvaluationPage 23 ReferencesPage 24 A! ppendicesPage 26 Table of figures Figure 1 SWOT Analysis Figure 2 geographic and Demographic breakdown of the post Market. Table adapted from Kotler et al, 2010:200. Mission Statement To maintain and improve upon an unforgettable wedding or additional event, with memorable service, splendid food and a luxurious...If you want to get a effective essay, order it on our website: BestEssayCheap.com

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