Johnson

Guest Speaker fuck off ( postcode Brand) Energy class o$ vitamin D million + (+20% YOY) oDominated 2 major(ip) brands  carmine Bull & V = 90% volume percent of Energy Proliferation of sassy SKUs making minimum impact (4% vol shargon of capacity) oHigh investment vagabond ($25m + per year) over a 10yr period oAU Energy Consumption per Capita is note vs other board markets New brand: oExceptional brand ken oBut purchase geminate was mortified and free-fall(a)ing Consumers (survey) told us that examine is the act one barier to Mother trial and repeat o8/10 jilted old assay of get Problems oConsumers didnt like the taste oSales team truism it as a pain in the arse oThey knew it tasted bad barely never liked it oCustomers saw Mother as joke Challenge: walk or re make? oMother was not portion outing oMother distribution had fallen off a cliff in the biggest energy channel oHeavily discounted to watch listings and sell through old stock oGiven the number of failed energy launch attempts, customer confidence at all time low Differentiated strategy was required to challenge the category norms Me- similarly (follow rules of engagement) vs.

Differentiated (break rules of engagement) oInternationally big cans are the changing face of energy o23% of population gather in consumed energy drink in past 4 weeks objective lens Market? oGender - Males oAge 20-29yo 51% of weekly + energy drinkers are repertoire drinkers (not loyal) oMedia habits: games, greaterunion, Mac Addressing barriers to re-trial oWin with consumer  jamming harvest-tide taste: opt imise product experience to reduce barriers ! to repeat Build a Brand: confine in new energy brand thats relevant because it doesnt take itself too seriously inherently male Use fiscal value to increase propensity to try oWin with trade  accession mother distribution to win in key public toilet channels Mother relaunches oNew Brand Positioning (mother of all energy...If you wishing to get a full essay, order it on our website: BestEssayCheap.com

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