Easyjet

easyJet? Airlines: Sm wholly, Lean, and with Prices that Increase over Time Oded Koenigsberg Columbia p atomic number 18ntage organization instruct Columbia University, modern York, NY 10027 ok2018@columbia.edu Eitan Muller Leon Recanati alumnus School of Business Administration Tel Aviv University, Tel Aviv, Israel 69978 muller@post.tau.ac.il Naufel J. Vilcassim capital of the get together Kingdom Business School capital of the United Kingdom, England NW1 4SA nvilcassim@london.edu Centre for Marketing on the job(p) Paper No. 04-904 February 2004 Revised kinsfolk 2004 We are gratifying to Stellios Haji-Ioannou, and to John Stephenson, and Ben Meyer at easyJet for making the selective information on hand(predicate) for analysis, and to Asim Ansari, Don Lehmann, Rajeev Tyagi, the editor and two reviewers for thoughtful comments and suggestions. The authors would in summing up like to thank Hernan Bruno for his excellent research assistance. ? easyJet is a registered trademark. London Business School, Regents Park, London NW1 4SA, U.K. Tel: +44 (0)20 7262-5050 Fax: +44 (0)20 7724-1145 hypertext reposition protocol://www.london.

edu/Marketing Copyright © London Business School 2004 easyJet?Airlines: Small, Lean, and with Prices that Increase over Time Abstract easyJet® Airlines, which has emerged as sensation of Europes most self-made low-cost, shorthaul airlines, has a wide-eyed price structure. For a given flight, all prices are quoted oneway, a single price prevails at whatever point, and in general, prices are low early on and outgrowth as the sack date a pproaches. In this paper, we examine the opt! imality of this determine scheme and crumble the factors that determine how the price should change over time by building a model of dynamic pricing that incorporates pauperization uncertainty. We find that while a pricing strategy such as easyJets is indeed profit-maximizing, the magnitude of the increase in price from the first date of seat gross gross revenue to the departure time is dependent upon the capacity of available position between the given city pair, and varies inversely with it. We examine...If you want to move a full essay, order it on our website: BestEssayCheap.com

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