Competitor Profiling

SWOT analysis of the abridgement hotel and combine with its competitors Strengths| Weaknesses| 1. Low ac whopledge 2. relatively low price 3. Geographic location 4. Unique-first capsulate hotel in England 5. Funning- hotel layout is attractive for young people | 1. Limited bring 2. less-known brands 3. No luxury facilities.| Opportunities| Threats| 1. The growth market 2. The development of forwarding strategy | 1. strong competition 2. Easy to be imitated| In terms of strengths, the wrap hotel uses the place effectively to reduce unconquerable cost. It leave accommodate many more clients on the comparable to(predicate) space comp argon with other hotels. Also with the costs cut, prices for consumers are lower and profits for the hotel are higher. E specially in London, the consumption levels of other hotels are very high much(prenominal) as premier inn, a type of economy kitchen stove hotel. Thus, the tested quality and cheap price will bend the near competitive reinforcement of the capsule. In addition, the capsule hotel is set in the place which nearer transportation, it is very convenient. Another advantage is that the special layout will meet young peoples remarkable mind. This is impossible in youth hostel, also the staple wait on is better than youth hostel.

In the meantime, it will attract about attention of media as the first capsule hotel in England. comprise the aspect of weaknesses, the limited space is the closely deathful weakness. The guest space is a modular plastic of third power which sightly well-nigh 2 m by 2 m by 2 m. Some p! eople have in mind the space is likewise small, even some constrains feeling. Furthermore, the capsule hotel only has some impacts on the developing countries and little-known brands in England. According to the results of questionnaire, 40% people just only heard it and fail to recognise the details of the hostel. steady 10% people never know the capsule hotel. At the same time, the capsule hotel lacks the luxury facilities such as the paste hall and fitness...If you want to get a full essay, place it on our website: BestEssayCheap.com

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